Press Releases and Statements
BLOW UP !
Cool Britannia, colours in pole position and a modernist
spirit: United Colors of Benetton’s fresh, up to date
Spring Summer 2019 style is full of indie references and
social media slogans
British pop culture for United Colors of Benetton’s Spring Summer 2019. A style that’s all about clean lines but brazen colours, cropped cuts, strong volumes and vibrant nuances. After all, as everyone knows, there’s always been more than a touch of the eclectic woven into Benetton’s DNA.
The Treviso-based brand gets SS19 underway with dare-to-wear colour block pieces, T-shirts and sporty sweatshirts that recall the seventies look of football club shirts, joggers as daywear, as well as chic, thin-waist jackets.
There’s also tricot, very refined, with its braids, melange and optical jacquard patterns. Basically, a modernist Brit-Pop picture in movement that – like a new Sgt. Pepper cover – creates a fantastical mix of sport, heritage and a certain revamped preppy look.
To top it off the collection includes summer parkas, raincoats inspired by 60s-style mackintoshes in super colourful vinyl, classic trucker jackets (but in psychedelic hues), super-cool, two-tone zipped boilersuits all enhanced by light-handed use of tartan or pin stripes that are so new preppy. Proportions are also Brit – sharp and fitted or contrastingly big volumes with a clearly athleisure, urban influence. Fabrics are cotton, fleece (including lots of sweatshirts decorated with social media slogans), rugged canvas, soft jersey and linen. A multitude of dense, vibrant colours with very little – yet very romantic – white. Coloured denim is a must-have, as are cute jeans waistcoats, that come also stone-washed. For a sweeter summer look, there’s also paisley in a Little House on the Prairie-2.0 style, with little flowers, smocking, flounces and “proper” tops and blouses for layering.
Essential lines also predominate in menswear, and cottons and canvas make for a fresh collection in full colour therapy style. Three-button jackets, jackets with pockets and light coats with elegant but relaxed lines are the key pieces of a spring-summer city style influenced by the look of certain Brit rock icons. The discreet use of tartan, checks and stripes is mixed with fleece hoodies with very strong, two-tone graphics. With a United Colors of Benneton hoodie like that you’ve already created your look; that’s why the focus for the rest of the collection – t-shirts, pants and even outerwear – is on basic minimalism, but with design details such as double stripes on sides and sleeves, high collars, statement zips, vintage logos and “insta” captions. Lots of colours – at least, lots for men’s fashion – from red to the palest of pinks and from lime green to tobacco. Have your pick.
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