The rainbow revolution of Benetton sweaters began more than 60 years ago, based on the intuition of developing and selling a yellow knit – unprecedented at that time – and grew year after year with garment dyed pieces, a process innovation that translated into in a huge commercial success.
Today, innovation continues with a series of projects and initiatives that start from researching new materials and finishing treatments, from the analysis of more efficient and sustainable processes and from the intuition of new aesthetics, capable of interpreting fashion trends while remaining loyal to our brands’ DNA.