- Press Releases and Statements
- Image Gallery
- Corporate
- Collections
- United Colors of Benetton - FW24
- Undercolors of Benetton - FW24
- Sisley FW24
- United Colors of Benetton - SS24
- Undercolors of Benetton â SS24
- Sisley - SS24
- United Colors of Benetton â FW 2023
- Undercolors of Benetton â FW 2023
- Sisley â FW 2023
- United Colors of Benetton â SS 2023
- Undercolors of Benetton â SS 2023
- Sisley â SS 2023
- United Colors of Benetton â FW 2022
- Undercolors of Benetton â FW 2022
- Sisley â FW 2022
- Sisley Young â FW 2022
- United Colors of Benetton â SS 2022
- Undercolors of Benetton â Spring 2022
- Sisley â SS 2022
- Institutional Communication
- Historical Campaigns
- Other Campaigns
- Never Ending Wool - 50-Year Partnership with Woolmark
- The Hope Project
- Integration Project
- Naked, Just Like
- United in diversity
- Migrants Images
- Power her Choices
- United By Half
- Clothes for Humans
- SAFE BIRTH EVEN HERE
- We. Campaign
- UN Women Campaign
- #IBelong Campaign
- Unemployee of the Year
- Unhate
- It's My Time
- Victims
- Microcredit Africa Works
- James and Other Apes
- Food for Life
- Volunteers
- Brand Communication
- United Colors of Benetton â S/S 2025
- Sisley â S/S 2025
- United Colors of Benetton - FW24 - Adult
- United Colors of Benetton - FW24 - Kids
- Sisley F/W 2024
- United Colors of Benetton â S/S 2024 - Adult
- United Colors of Benetton â S/S 2024 - Kids
- Undercolors of Benetton â S/S 2024
- Sisley S/S 2024
- United Colors of Benetton â F/W 2023
- Sisley F/W 2023
- United Colors of Benetton â S/S 2023
- Sisley - S/S 2023
- United Colors of Benetton â F/W 2022 â Adult
- United Colors of Benetton â F/W 2022 â Kids
- United Colors of Benetton â S/S 2022 â Adult
- United Colors of Benetton â S/S 2022 â Kids
- Sisley â F/W 2022
- Sisley â S/S 2022
- Stores
- Austria
- Chile
- Croatia
- Czech Republic
- France
- Germany
- Greece
- India
- Ireland
- Italy
- Aosta - P.za Emile Chanoux
- Ancona - Corso Garibaldi
- Bari - Via Sparano
- Brescia - Corso Zanardelli
- Capri - Via Vittorio Emanuele
- Como - Via Luini
- Cortina d'Ampezzo
- Forte dei Marmi - Via Carducci
- Foggia - Corso Vittorio Emanuele
- Florence - Santa Maria Novella railway station
- Florence â Via Cerretani
- Latina - Via Armando Diaz
- Mantova - Corso Umberto
- Marghera - SC Nave de Vero
- Merano - Via LibertĂ
- Milan â C.so Buenos Aires, 19
- Milan â C.so Vittorio Emanuele
- Milan â P.za San Babila
- Naples â Palazzo Berio
- Novara - Corso Italia 6
- Padua â Via E. Filiberto
- Padua â Via Roma
- Palermo - Piazza Regalmici
- Pescara â C.so Vittorio Emanuele
- Rome - Fontana di Trevi
- Rome - Via del Corso
- Treviso - P.za Indipendenza
- Treviso - Via XX Settembre
- Turin - Via Roma
- Udine - C.C. CittĂ Fiera
- Verona â Via Mazzini
- Venice - Mercerie
- Venice - Campo San Bortolomio
- Vicenza â C.so Palladio
- Viareggio
- Kosovo
- Mexico
- Norway
- Poland
- Portugal
- Russia
- Serbia
- Slovenia
- Spain
- Switzerland
- Turkey
- United Kingdom
- USA
- Fabrica
- Colors Magazine
- Ponzano Children
- Events
- Video Gallery
- Corporate
- Institutional Communication
- Integration Project
- Naked, Just Like
- Power Her Choices
- UNITED BY HALF
- Clothes for Humans - Campaign
- Clothes for Humans - Manifesto
- Clothes for Humans - Manifesto (Italiano)
- Clothes for Humans - Manifesto (English)
- Clothes for Humans - Manifesto (Español)
- Clothes for Humans - Manifesto (Français)
- Clothes for Humans - Manifesto (Deutsch)
- Clothes for Humans - Manifesto (ÎλληΜÎčÎșÎŹ)
- Clothes for Humans - Manifesto (PortuguĂȘs)
- Clothes for Humans - Manifesto (PŃŃŃĐșĐžĐč)
- SAFE BIRTH EVEN HERE
- We. Campaign
- United Colors of Benetton in support of UN Women
- Unemployee of the Year - The film
- Unemployee of the Year - Press Meeting in London
- Unhate - The film
- Unhate - Press Meeting in Paris
- It's My Time - Teaser Video
- It's My Time - Live from NYC
- Microcredit Africa Works - Interview with Youssou N'Dour
- Microcredit Africa Works - Cartoon 'Birima Son of Africa'
- Microcredit Africa Works - Birima
- Brand Communication
- Stores
- Fabrica
- Sustainability
- Events
- Press Kit
- Events
- Contacts
CEO Massimo Renonâs relaunch program receives a further boost with the roll out of United Colors of Benettonâs new Fall Winter 2022 campaign, conceived by new creative director Andrea Incontri. The aim is to raise the fashion quotient, celebrating diversity with an intimate approach and renewed aesthetic codes.
Ponzano, 30 August 2022. United Colors of Benetton launches its Fall Winter 2022 campaign. With creative direction by Andrea Incontri, the campaign puts the focus on the theme of diversity, renewing the brandâs image without betraying its unmistakable style.
Both an architect and a designer, Incontri, the â new creative director for the United Colors of Benettonâs Womenâs, Menâs and Kidsâ lines, â will present the SS23 collection â his first for the Treviso brand â during Milan Fashion Week in September. The company chose him for his across-the-board creative vision and charged him with placing the product at the center of the brand's strategic positioning and guiding its heritage into the future.
The new approach is evident in the Fall Winter 2022 campaign. Incontri used an exceptional team to interpret the new collection, which features sustainable fibres and top-quality materials. The photographer was Giampaolo Sgura, the campaign âambassadorâ is Dutch top model Rianne Van Rompaey and styling was entrusted to a Dane, Jakob K.
Images feature neutral backgrounds against which the colors of Benetton apparel â worn by both women and men â stand out. The focus is on the body as a language and narrative tool that allows anyone to express their identity, made up of a multiplicity of desires, feelings, ambitions and fragilities.
âYou can be everythingâ, says United Colors of Benettonâs new Instagram profile tagline. Itâs the start of a new phase, in which the celebration of diversity that has always been the Ponzano brandâs hallmark, takes on a more intimate, contemporary nuance, linked to the infinite facets of each individual.
The campaign, which began in August, will air nationally and internationally on billboards and online and offline media, as well as on the brandâs digital channels.
For further information: