Design is the first important step in circularity. In the design phase, choices are made that will have an impact on the recyclability and physical and emotional durability of the products. In reviewing its sustainability strategy, Benetton Group has formalized its commitment to adopting the principles of eco-design and put into practice the related initiatives involving product recyclability and repairability in the design of its products. This will result in the integration of circular design principles in product development, along with the definition of specific improvement goals.