In the transition to a circular model, it is fundamental to monitor product quality along all stages of the production chain while improving process quality, decreasing waste and promoting the re-use of scraps. Benetton Group deploys a number of initiatives that meet both needs.
Extra consumption
“Extra consumption” is a new concept of sustainable fashion: what was previously considered “waste” now becomes a resource, according to a zero-waste philosophy. In 2023, all extra-consumption management activities in Benetton Manufacturing’s Tunisian factories were fully operational, resulting in a 4.2% reduction in the use of fabrics, corresponding to a total of 326 km.
In addition to the significant economic value (Euro 1.2 million), this figure also reflects a major impact on product sustainability.
Advanced Product Quality Process
In 2023, Benetton Group implemented an Advanced Product Quality Process (APQP) framework integrated with product development schedules. This qualification management system - derived from the automotive industry – assesses technical feasibility early in the design phase through objective product certifications. The goal is to ensure that the quality is in line with customer usage expectations and consequently maximize the useful life of the product. The APQP qualification process now covers 100% of the items included in the sample collection and measures three key aspects: conformity of materials to quality standards, product durability and product construction. As to durability, a number of parameters were defined to be included in the product technical specifications and in line with international standards, to ensure that products maintain good performance when used (in terms of look, performance after washing and technical characteristics).
Circular Fashion Partnership
First established in Bangladesh in 2021, the Circular Fashion Partnership is a cross-sector initiative that supports the introduction of circular business models in major manufacturing countries by promoting the development of the recycling industry through the recovery of waste from production processes to make new garments. The partnership facilitates commercial and circular collaborations between textile industries, fashion brands and recycling experts, with a view to generating economic value by boosting the market for recycled fibers. In 2023, Benetton Group involved two new suppliers in the project, with a total of five active suppliers participating in the collection of cotton production waste, which is later sold and recycled.