For Benetton Group, the concept of wellbeing is embodied by a series of actions aimed at caring for and developing people, sharing common goals and values and enabling collaboration by leveraging positive and rewarding relationships. In this light, existing projects, including corporate welfare, have been enriched by new initiatives with a view to promoting an engaging and stimulating professional environment capable of enhancing the production of every employee.
Great Place to Work
In 2022, Benetton Group launched a process of analysis and improvement in collaboration with Great Place to Work, a company specialized in organizational research and consulting for more than 30 years. The research model used hinges on people, analyzing the company and its culture through the opinions and experiences of its employees. Consolidated through over 30 years of research on companies around the world, this analysis is universal.
Company Welfare project
Launched in 2015, “Benetton per Te” (Benetton for You) is a program aimed at the wellbeing of Benetton Group employees and their families targeting improvements in work-life balance and life in the company. The program includes a number of initiatives organized according to three main areas. The first relates to Flexible Benefits and, starting in April 2024, will offer the entire corporate population an opportunity to take advantage of the welfare bonus indexed to the achievement of the company’s objectives, in the form of welfare credit, with the tax and contribution benefits provided for by the regulations. The second relates to special agreements, including discounts on services that will soon be accessible also through a dedicated App. The third comprises all the evergreen initiatives, such as the Ethical Hour Bank (a tool where employees can donate vacation and/or leave hours), the Ponzano Children’s Center (the preschool for employees’ children) and the Health Plan and Supplementary Pension Scheme.
Internal communication
Internal communication represents a key asset for Benetton Group, aiming to consolidate a shared corporate culture and update employees and collaborators with respect to ongoing projects and strategies, with a view to fostering participation.
One of its main focus consists of the development of a mindset geared toward sharing information across different areas of the Company: to this end, Redazione Diffusa was established, engaging several stakeholders coming from different departments and countries who meet on a weekly basis to define the editorial plan for content to be published and shared across multiple channels.
Special attention is given to the continuous improvement of tools designed to provide all company employees with access to content via a corporate Digital Magazine – il Filo Verde, a monthly newsletter, and a company intranet integrated with the company's operating system.
Filo Verde is the corporate magazine who aims to collect and share Benetton Group’s stories and voices in a streamlined and engaging mode. The eye-catching graphics recall a fashion magazine. The articles are published twice a week and feature multimedia content with a description of the Company’s main events and projects. Prominent space is given to interviews featuring the key players in the projects and themes covered, with the aim of offering an insider's perspective on the company's work, showcasing the expertise and contributions of each individual.
People in the store
Benetton Group has always been committed to ensuring a high-quality customer shopping experience. Retail Training, with the field trainers dedicated to providing training directly in the stores, delivers courses through a combination of online webinars, engaging videos, gaming and in-store events. Training covers a variety of topics ranging from product to sustainability and from commercial focus to store tools. Several digital tools were developed in order to ensure daily support and improved store performance. All of this is available through an easy and intuitive tool, accessible from a computer or smartphone, enabling every member of the sales team to view and participate in constantly updated courses addressing improved sales performance and the acquisition of customer service skills.
Health and safety
Benetton Group is committed to implementing ongoing improvement actions and preventive measures to manage aspects concerning workers’ health and safety. The risk assessment and improvement actions are subject to constant updating, with particular reference to the risks concerning activities, context and interference of enterprises engaged in the assembly, service or maintenance sectors. The basic and refresher training sessions coordinated and/or held by the Prevention and Protection Service are administered according to the role held and the level of risk in e-learning, videoconference, classroom or on-the-job mode, and constitute a moment of dialogue and reporting aimed at contextualizing and actively involving all participants in the culture of prevention. Every option includes an analysis of accidents and near misses, which is fundamental to verify the effectiveness of the prevention measures adopted and implement possible improvements.