Benetton Group collections comprise products in linen – a fiber made from the flax plant and in use since antiquity - that is naturally sustainable. In addition to being fresh and hypoallergenic, flax requires much less water than other fibers, and almost no chemicals. Moreover, linen is also an extremely durable fiber that is entirely recyclable, as is the waste from its processing.
Viscose is an artificial fiber of natural origin that – being derived from wood pulp – is biodegradable. In accordance with its commitment towards zero deforestation, the viscose used in the Green B collection, including the modal and lyocell variants, is sourced from two suppliers that stand out globally for their contribution to forest preservation, the use of new alternative fibers, and the implementation of sound procurement, transparency and traceability policies. In addition, viscose is produced using processes with a low environmental impact. While in 2019 we did not have certified man-made fibers, as the sourcing strategy was introduced in 2020, in 2023 they accounted for 15% of total volume.