Soft and breathable, wool consumes less energy during washing and garments made of wool last longer, on average, than those made of other fibers. In addition, wool is the prevalent reused and recycled fiber and is biodegradable. Benetton Group implements a series of initiatives to certify the quality of its wool.
Woolmark
Soft and breathable, wool consumes less energy during washing and garments made of wool last longer, on average, than those made of other fibers. In addition, wool is the prevalent reused and recycled fiber and is biodegradable. Benetton Group implements a series of initiatives to certify the quality of its wool.
IWTO
As evidence of its role as an ambassador of Italian knitwear in the world, in 2017 Benetton Group became the first European fashion company to join the IWTO (International Wool Textile Organisation), a position that allows it to contribute to making the wool supply chain increasingly sustainable and transparent, influencing topical issues such as recycling, yarn quality, traceability and animal protection.
Recycled wool
Like other textile fibers, wool is recyclable and retains all the properties of traditional wool. Italy is the world capital of wool recycling. Recycling is a conscious choice that makes it possible to avoid potentially polluting production phases, save raw materials and reduce waste.
Benetton Group is just at the beginning of its journey: in 2019, we did not use recycled wool, while in 2023, certified recycled wool accounted for 0,32% of the total volume. We source from certified supply chain and in our garments we prefer a blend of virgin and recycled fibers (at least 20%) to guarantee the level of quality that consumers take for granted in a Benetton product, combined with a lower environmental impact.