The Benetton Archive is fully consistent with the recent and popular trend for cultural appraisal through company and fashion archives. It is a valuable consultation tool for the Groupâs designers and collaborators and is accessible, upon request, to students, researchers and other professionals.
The Benetton Archive has been invited on various occasions to participate in or to host professional meetings.
It is currently a member of Museimpresa and ICA (International Council on Archives).
Museimpresaâs Settimana della Cultura dâImpresa (Corporate Culture Week):
- 18/11/2017: âI linguaggi della crescita: impresa, cultura, territorioâ (âLanguages of growth: enterprise, culture, territoryâ)
- 10/11/2018: âLa cultura industriale: un ponte tra economia e crescita sociale al centro dellâidentitĂ europeaâ (âIndustrial culture: a link between economy and social growth at the centre of European identityâ)
- 09/11/2019: âA regola dâarte. LâItalia delle culture dâimpresa: inclusiva e sostenibileâ (âBy the book: Italy of corporate cultures: inclusive and sustainableâ)
- 09,12/11/2020 (virtual event): âCapitale Italia. La cultura imprenditoriale per la rinascita del Paeseâ (âItaly capital. Entrepreneurial culture for the rebirth of the countryâ)
- 27/11/2021: âIl Grand Tour tra i valori dellâItalia intraprendenteâ (âThe Grand Tour among enterprising Italyâs valuesâ).
- 11/11/2022: âBenetton, scuola di pensieroâ (âBenetton, school of thoughtâ).
MAY 13th, 2011
PARTICIPATION IN AND SPEECH AT THE SEMINAR âARCHIVI E MUSEI DâIMPRESA: CONOSCENZA E VALORIZZAZIONE DEL PATRIMONIO STORICO AZIENDALEâ (âCORPORATE ARCHIVES AND MUSEUMS: KNOWLEDGE AND ENHANCEMENT OF COMPANY HISTORICAL HERITAGEâ), HELD IN PADUA.
NOVEMBER 25th, 2011
PARTICIPATION IN AND SPEECH AT THE FIRST REGIONAL ARCHIVE DAY âMEMORIA E INNOVAZIONE. NUOVI STRUMENTI, NUOVE ESIGENZEâ (âMEMORY AND INNOVATION. NEW TOOLS, NEW NEEDSâ).
APRIL 22nd â MAY 20th, 2013
PARTICIPATION IN AND SPEECH AT THE SERIES OF SEMINARS âARCHIVI IN MUSEOâ (âARCHIVES IN THE MUSEUMâ), HELD AT THE MUSEO DEGLI EREMITANI IN PADUA.
OCTOBER 15th-16th, 2014
PARTICIPATION IN THE REGIONAL TRAINING COURSE FOR ARCHIVE WORKERS âLA DIGITALIZZAZIONE DEI DOCUMENTI DâARCHIVIO, PROGETTO E REALIZZAZIONEâ (âDIGITISING ARCHIVE DOCUMENTS: PLANNING AND IMPLEMENTATIONâ), HELD AT THE CITY OF VENICEâS GENERAL ARCHIVES.
OCTOBER 23rd-25th, 2014
PARTICIPATION IN THE SEMINAR âLA MODA IN ARCHIVIO. SEMINARIO PER ARCHIVISTI DâIMPRESE DELLA MODAâ (âFASHION IN THE ARCHIVE. SEMINAR FOR FASHION COMPANIESâ ARCHIVISTSâ), HELD AT THE FLORENCE STATE ARCHIVES.
NOVEMBER 25th, 2014
PARTICIPATION IN THE SEMINAR âCADERE NELLA RETE. ARCHIVI, MUSEI E LE SFIDE DEL WEBâ (âFALLING INTO THE NET. ARCHIVES, MUSEUMS AND THE CHALLENGES OF THE WEBâ), HELD AT THE DALMINE FOUNDATION.
APRIL 16th, 2015
PARTICIPATION IN THE GIAI MEETING (ITALIAN CORPORATE ARCHIVIST GROUP), HELD AT THE CENTRAL STATE ARCHIVES IN ROME.
JUNE 15-16th, 2015
PARTICIPATION IN AND SPEECH AT THE ICA SBA CONFERENCE âCREATING THE BEST BUSINESS ARCHIVE â ACHIEVING A GOOD RETURN ON INVESTMENTâ, HELD AT FONDAZIONE PIRELLI IN MILAN. PRESENTATION OF THE PAPER: âTHE BENETTON ARCHIVE: PROBLEMS AND SOLUTIONS INTEGRATING DATABASES AND ARCHIVESâ.
FEBRUARY 5th, 2016
ORGANIZATION OF THE ANAI GIAI ARCHIVIO BENETTON WORKSHOP âRISERVATO PERSONALE. RIORDINO, INVENTARIAZIONE, VALORIZZAZIONE DELLE CARTE DEL PERSONALEâ (âSTRICTLY CONFIDENTIAL. REORDERING, INVENTORYING AND ENHANCING HR RECORDSâ).
APRIL 20th, 2016
PARTICIPATION IN THE CO-CREATION WORKSHOP, ORGANISED BY THE EUROPEANA FASHION HERITAGE ASSOCIATION AND HELD AT AMSTERDAMâS RIJKSMUSEUM.
ON THIS OCCASION, THE BENETTON ARCHIVE MET COMPUTER, COMMUNICATION AND CULTURAL HERITAGE CONSERVATION EXPERTS FROM ALL OVER EUROPE TO DISCUSS NEW WAYS OF ENHANCING ARCHIVESâ HERITAGE.
JUNE 30th, 2016
PARTICIPATION IN THE CONFERENCE âLâITALIA Ă DI MODA. CAMBIARE LE REGOLE DEL GIOCOâ (âITALY IS IN FASHION. CHANGING THE RULES OF THE GAMEâ), HELD AT THE IUAV UNIVERSITY IN VENICE.
SEPTEMBER 1st, 2016
SPEECH TITLED: âHOW OUR HISTORY GENERATES BUSINESS VALUEâ GIVEN DURING THE âHISTORY MARKETING SUMMITâ, ORGANISED BY THE CENTRUM FĂR NĂRINGSLIVSHISTORIA (CENTRE FOR BUSINESS HISTORY) IN STOCKHOLM.
NOVEMBER 23rd, 2016
SPEECH AT THE CONFERENCE âLA BELLEZZA NEGLI ARCHIVI: LâIDENTITĂ DâIMPRESA NELLA NARRAZIONE DIGITALEâ (âBEAUTY IN THE ARCHIVES: COMPANY IDENTITY IN THE DIGITAL NARRATION), ORGANISED BY THE SCHOOL OF DOCTORATE STUDIES â IUAV UNIVERSITY OF VENICE AND WITH THE SUPPORT OF THE UNINDUSTRIA TREVISO INDUSTRIALISTSâ ASSOCIATION, AIS/DESIGN (THE ITALIAN ASSOCIATION OF DESIGN HISTORIANS) AND AIAP (THE ITALIAN ASSOCIATION OF VISUAL COMMUNICATION DESIGN).
JANUARY 19th, 2017
PARTICIPATION IN AND SPEECH AT THE ROUND-TABLE MEETING HELD ON THE OCCASION OF THE OPENING DAY OF THE TRAINING COURSE âVALORIZZAZIONE E COMUNICAZIONE DELLâHERITAGE PER LE IMPRESE E LE ORGANIZZAZIONIâ (âENHANCING AND COMMUNICATING HERITAGE FOR COMPANIES AND ORGANISATIONSâ), HELD AT LA SAPIENZA UNIVERSITY IN ROME â COMMUNICATION AND SOCIAL RESEARCH DEPARTMENT.
MARCH 8th, 2017
PARTICIPATION IN AND SPEECH AT THE GIAI SEMINAR âPROGETTO ARCHIVIO. TRASFORMARE UNâIDEA IN UNA REALIZZAZIONEâ (âARCHIVE PROJECT: TRANSFORMING AN IDEA INTO REALITYâ), HELD AT THE ANSALDO FOUNDATION IN GENOA.
MAY 23rd, 2017
PARTICIPATION IN âFASHION DIGITAL MEMORIESâ, THE ANNUAL SYMPOSIUM ORGANISED BY EUROPEANA FASHION HERITAGE ASSOCIATION, HELD AT VENICEâS IUAV UNIVERSITY.
SEPTEMBER 29th-30th, 2017
PARTICIPATION IN THE MUSEIMPRESAâS ANNUAL SEMINAR, âTURISMO E MARKETING TERRITORIALE: LA SFIDA Ă LâATTRATTIVITĂâ (âTOURISM AND TERRITORIAL MARKETING: ALLURE IS THE CHALLENGEâ), HELD AT THE DUCATI MUSEUM IN BORGO PANIGALE.
MAY 28th, 2018
PARTICIPATION IN AND SPEECH AT THE CONFERENCE âIMMAGINARE LâARCHIVIOâ (âIMAGINING THE ARCHIVEâ), HOSTED IN TREVISO BY, AMONG OTHERS, CAâ FOSCARI VENICE UNIVERSITY AND FONDAZIONE BENETTON STUDI RICERCHE.
JUNE 22nd, 2018
SUMMER SCHOOL â âARCHIVI DELLA MODA: HERITAGE MANAGEMENTâ (âFASHION ARCHIVES: HERITAGE MANAGEMENTâ), BOLOGNA - FASHION RESEARCH ITALY. THE BENETTON ARCHIVE TOOK PART BY WELCOMING THE STUDENTS OF THE COURSE FOR A GUIDED TOUR OF THE BENETTON ARCHIVE AND GIVING A LECTURE AT FASHION RESEARCH ITALY.
OCTOBER 10th-13th, 2019
AS PART OF THE SECOND TRENTO SPORTS FESTIVAL, AN EXHIBITION CALLED âIL MITO DI SCHUMACHERâ (âTHE LEGEND OF SCHUMACHERâ) WAS ORGANISED ON THE OCCASION OF THE DRIVERâS 50th BIRTHDAY. THE BENETTON ARCHIVE WAS INVOLVED IN THE SEARCH FOR MATERIAL FOR THE EXHIBITION, FOR INSTANCE THE B195 RACING CAR, TWO OF THE DRIVERâS RACING SUITS, FROM 1992 AND 1993, AND 21 CONSTRUCTORâS TROPHIES FROM 1994 AND 1995.
JUNE 11th, 2020
PARTICIPATION IN THE WEBINAR âMUSEI POST COVID E MODELLI DI SOSTENIBILITĂ ATTRAVERSO IL DIGITALEâ (âPOST-COVID MUESUMS AND SUSTAINABILITY MODELS BASED ON DIGITAL TOOLSâ), HELD BY MEET DIGITAL CULTURE CENTER.
JUNE 18th, 2020
PARTICIPATION IN THE GIAI - MUSEIMPRESA WEB CONFERENCE âNUOVI SCENARI PER GLI ARCHIVI DâIMPRESA: LIMITI-OPPORTUNITĂ-SFIDEâ (âNEW SCENARIOS FOR CORPORATE ARCHIVES: LIMITATIONS-OPPORTUNITIES-CHALLENGESâ).
NOVEMBER 23rd-24th 2020
PARTICIPATION IN THE WORKSHOP âMANIPOLAZIONE E CONSERVAZIONE DEI BENI LIBRARI E ARCHIVISTICIâ (âHANDLING AND CONSERVATION OF BOOKS AND ARCHIVE ITEMSâ).
DECEMBER 1st, 2020
PARTICIPATION IN THE ONLINE EVENT âLA MODA COME BENE CULTURALE" (âFASHION AS A CULTURAL ASSETâ), ORGANISED BY THE DEPARTMENT OF CULTURAL ASSETS OF THE UNIVERSITY OF BOLOGNA (RAVENNA CAMPUS) AND BY THE CULTURAL RELATION CENTRE OF RAVENNA MUNICIPALITY, WITH THE SUPPORT OF FONDAZIONE DEL MONTE DI BOLOGNA E RAVENNA.
DECEMBER 14th, 2020
PARTICIPATION IN THE WEBINAR ORGANISED BY GIAI - MUSEIMPRESA, DURING WHICH THE RESULTS OF THE QUESTIONNAIRE ISSUED ON THE OCCASION OF THE 18th JUNE CONFERENCE WERE SHARED.
FEBRUARY 11th, 2021
PARTICIPATION IN THE VIRTUAL MEETING âSTRATEGIE DIGITALI TRA HERITAGE AZIENDALE, ARTE E CULTURAâ (âDIGITAL STRATEGIES FOR CORPORATE HERITAGE, ARTS AND CULTUREâ), ORGANISED BY THE AMERICAN CHAMBER OF COMMERCE IN ITALY.
MARCH 18th, 2021
PARTICIPATION IN THE ONLINE CONFERENCE âCORPORATE HERITAGE AND VIRTUAL STRATEGIESâ, ORGANISED BY MUSEIMPRESA AND GOOGLE ARTS & CULTURE.
MARCH 25th, 2021
PARTICIPATION IN THE ONLINE CONFERENCE âHERITAGE AND DIGITALIZATIONâ, ORGANIZED BY MUSEIMPRESA.
APRIL 1st, 2021
PARTICIPATION IN THE ONLINE CONFERENCE âTREND E STRATEGIE DELLA COMUNICAZIONE SUI SOCIAL MEDIAâ (âTRENDS AND STRATEGIES OF SOCIAL MEDIA COMMUNICATIONâ), ORGANISED BY MUSEIMPRESA.
JUNE 4th, 2021
PARTICIPATION IN THE ONLINE EVENT âLA NOTTE DEGLI ARCHIVIâ (âTHE NIGHT OF THE ARCHIVESâ), UNDER THE PATRONAGE OF ANAI - ITALIAN NATIONAL ARCHIVE ASSOCIATION - AS PART OF âARCHIVISSIMAâ, THE FESTIVAL OF THE ARCHIVES. THE BENETTON ARCHIVE TOOK PART BY SUBMITTING A VIDEO TITLED âGENERAZIONE BENETTONâ (âBENETTON GENERATIONâ), WHICH RECOUNTED THE SIX DECADES OF THE BRANDâS ADVERTISING COMMUNICATION.
JUNE 23rd, 2021
SPEECH GIVEN DURING THE SEMINAR âGLI ARCHIVI DELLA MODAâ (âFASHION ARCHIVESâ), ORGANISED BY UNIVERSITĂ DEGLI STUDI DI CAGLIARI, UNIVERSITĂ DEGLI STUDI DI FIRENZE AND UNIVERSITĂ DEGLI STUDI DI UDINE.
JUNE 10th, 2022
PARTICIPATION IN THE ONLINE EVENT âLA NOTTE DEGLI ARCHIVIâ (âTHE NIGHT OF THE ARCHIVESâ), UNDER THE PATRONAGE OF ANAI - ITALIAN NATIONAL ARCHIVE ASSOCIATION - AS PART OF âARCHIVISSIMAâ, THE FESTIVAL OF THE ARCHIVES. THE BENETTON ARCHIVE TOOK PART BY SUBMITTING A VIDEO TITLED âBENETTON E IL NEGOZIO CHE CAMBIAâ (âBENETTON AND THE CHANGING SHOPâ), WHCICH RELATES HOW THE COMPANY HAS BEEN ABLE â OVER THE DECADES â TO TRANSLATE THE EVOLUTION OF SOCIETY AND LIFESTYLES INTO DIVERSE AND INNOVATIVE STORE FORMATS.
OCTOBER 13th-14th, 2022
PARTICIPATION IN THE MUSEIMPRESAâS ANNUAL SEMINAR, âSTORIE DâIMPRESA, ENERGIE DI FUTUROâ (âENTERPRISE STORIES, ENERGIES OF THE FUTUREâ), HELD AT MUSEI CIVICI IN VENICE.