The Benetton Archive is completely aligned with the recent and widespread trend of cultural enhancement of company and fashion archives. It has been invited on various occasions to participate in or to host professional meetings.

Since 2017 the Benetton Archive has been a member of Museimpresa - the Italian Association of Business Archives and Museums.

Following are occasions when the Archive has been open to the public during past editions of “Settimana della Cultura d’Impresa”, with guided tours:

  • 11/11/2023: “La persona al centro dello sviluppo sostenibile. L’anima dell’impresa consapevole” (“The person at the center of sustainable development. The soul of the conscious enterprise”).
  • 11/11/2022: “Benetton, scuola di pensiero” (“Benetton, school of thought”)
  • 27/11/2021: “Il grand tour tra i valori dell’Italia intraprendente” (“A ‘grand tour’ of enterprising Italy’s values”)
  • 09,12/11/2020 (virtual event): “Capitale Italia. La cultura imprenditoriale per la rinascita del paese” (“Italy capital. Entrepreneurial culture for the rebirth of the country”)
  • 09/11/2019: “A regola d’arte. L’Italia delle culture d’impresa: inclusiva e sostenibile” (“By the book: The corporate cultures of Italy: inclusive and sustainable”)
  • 10/11/2018: “La cultura industriale: un ponte tra economia e crescita sociale al centro dell’identitĂ  europea” (“Industrial culture: a link between economy and social growth at the center of European identity”)
  • 18/11/2017: “I linguaggi della crescita: impresa, cultura, territorio” (“Languages of growth: enterprise, culture, territory”)

Other activities for the enhancement and promotion of the Archives’ heritage:

November 28th, 2025

Participation in the “Heritage & Vision” event, organized by Tecnica Group and Confindustria Veneto Est on the occasion of the 24th Settimana della Cultura d’Impresa. The Archive proposed a speech called “The archive as a source of inspiration for a marketing initiative – the “Stranger Colors of Benetton” project”.

November 4th-6th, 2025

Participation in the Museimpresa residential seminar “L’AI per i musei e gli archivi d’impresa: esperienze, linguaggi e tecnologie a confronto” (“AI for museums and archives: comparing experiences, languages and technologies”), held in Parma in collaboration with Barilla.

April 3rd - May 8th, 2025

Collaboration with Fondazione Fashion Research Italy, Bologna, on the 2024/2025 "Archivi della Moda" ("Fashion Archives") course. Participating students were given a guided tour of the Benetton Archives, after which they were issued a "challenge". The projects were then presented to Archives staff on May 8 at Fondazione Fashion Research Italy.

October 26th, 2024

Participation in the Musei D’Impresa project organized by Confindustria Veneto Est and Ca’ Foscari and promoted by the NEM Editorial Group, with an extraordinary opening to the public and guided tour.

October 9th-11th, 2024

Participation in the Museimpresa residential seminar “La cultura d’impresa è pop” (“Corporate culture is pop”), hosted in several locations in Turin, including: Casa Martini, Lavazza Museum, Heritage Lab Italgas, Royal Mutua Archive Museum, Experimental Cinematography Center, Writing Workshop and Gallerie d’Italia.

June 7th, 2024

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Il prodotto della passione” (“The product of passion”), that retraces the adventure of Benetton Group. Starting from the materials preserved in its archive, the video demonstrates passion for product and the constant search for quality that have always characterized the company.

February 13th, 2024

Participation in the exhibition “Identitalia, The Iconic Italian Brands”, at Palazzo Piacentini, headquarters of the Ministry of Business and Made in Italy. The exhibition paid homage to some of the most important historical brands, those that made and still make the history of Italy.

December 13th, 2023

2023/2024 “Archivi della Moda” (“Fashion Archives”) course, Bologna, Italy – Fondazione Fashion Research Italy. The Archive took part in the course by giving a lecture at Fondazione Fashion Research Italy.

November 20th, 2023

Launch of the partnership between Museimpresa and the Google Cultural Institute. The Museimpresa page on the Google Arts & Culture platform features over 2,000 images and hosts 33 associated archives and museums, including the Benetton Archive.

September 29th-30th, 2023

Participation in Museimpresa’s annual seminar, “Carte d’archivio, mappe di sviluppo” (“Archive papers, maps of development”), held at Museo Essenza Lucano in Pisticci (Matera).

June 9th, 2023

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Gli anni del viaggio” (“The Travel Years”) which showcased catalogues and images from the 80s and 90s when United Colors of Benetton and Sisley set off on a journey exploring remote places and faraway societies.

October 13th-14th, 2022

Participation in Museimpresa’s annual seminar, “Storie d’impresa, energie di futuro” (“Enterprise stories, energies of the future”), held at Musei Civici in Venice.

June 10th, 2022

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – the Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Benetton e il negozio che cambia” (“Benetton and the changing shop”), which relates how – over the decades – the company has been able to translate the evolution of society and lifestyles into diverse and innovative store formats.

February 15th, 2022

The Benetton Archive was included in the “Unmuseoalminuto” (“One museum per minute”) installation at the Milan Design Museum. Within the installation, the Benetton Archive was represented through a knitting stitch, United Colors of Benetton’s historic logo.

June 4th, 2021

Participation in the online event “La notte degli archivi” (“Archives night”), under the patronage of ANAI – the Italian National Archive Association – as part of “Archivissima”, the festival of the archives. The Benetton Archive took part by submitting a video titled “Generazione Benetton” (“Benetton Generation”), which recounted six decades of the brand’s advertising communication.

March 25th, 2021

Participation in the online conference “Heritage and digitalization”, organized by Museimpresa.

March 18th, 2021

Participation in the online conference “Corporate heritage and virtual strategies”, organized by Museimpresa and Google Arts & Culture.

February 11th, 2021

Participation in the virtual meeting “Strategie digitali tra heritage aziendale, arte e cultura” (“Digital strategies for corporate heritage, arts and culture”), organized by the American Chamber of Commerce in Italy.

October 10th-13th, 2019

As part of the second edition of the Trento Sports Festival, an exhibition called “Il mito di Schumacher” (“The legend of Schumacher”) was organized on occasion of the driver’s 50th birthday and hosted at Palazzo delle Albere. The Benetton Archive offered material for the exhibition, including the B195 racing car, two of the driver’s racing suits (from 1992 and 1993), and 21 constructor’s trophies, from 1994 and 1995.

June 22nd, 2018

Summer school — “Archivi della moda: heritage management” (“Fashion archives: heritage management”), Bologna, Italy – Fondazione Fashion Research Italy. Benetton Archive took part by welcoming the students of the course for a guided tour and by giving a lecture at the Fondazione.

September 29th-30th, 2017

Participation in Museimpresa’s annual seminar, “Turismo e marketing territoriale: la sfida è l’attrattività” (“Tourism and territorial marketing: allure is the challenge”), held at the Ducati Museum in Borgo Panigale.

January 19th, 2017

Participation in and speech at the round-table meeting held during the opening day of the training course “Valorizzazione e comunicazione dell’heritage per le imprese e le organizzazioni” (“Enhancing and communicating heritage for companies and organizations”), hosted by the communication and social research department of Rome’s La Sapienza University.

November 23rd, 2016

Speech at the conference “La bellezza negli archivi: l’identità d’impresa nella narrazione digitale” (“Beauty in the archives: company identity in digital narration”), organized by the school of doctorate studies – Iuav University of Venice, and with the support of the Unindustria Treviso industrialists’ association, Ais/Design (The Italian Association of Design Historians) and Aiap (The Italian Association of Visual Communication design).

September 1st, 2016

Speech titled “How our history generates business value” given during the “History Marketing Summit”, organized by the Centrum för näringslivshistoria (Centre for Business History) in Stockholm.

April 20th, 2016

Participation in the co-creation workshop – organized by the Europeana Fashion Heritage association and held at Amsterdam’s Rijksmuseum – during which the Benetton Archive met computer, communication and cultural heritage conservation experts from all over Europe to discuss new ways of enhancing archives’ heritage.

February 5th, 2016

Organization of the ANAI GIAI / Benetton Archive workshop “Riservato personale. Riordino, inventariazione, valorizzazione delle carte del personale” (“Strictly confidential. Reordering, inventorying and enhancing of human resource records”).

June 15-16th, 2015

Participation in and speech at the ICA SBA conference “Creating the best business archive – achieving a good return on investment”, held at Fondazione Pirelli in Milan. Presentation of the paper: “The Benetton archive: problems and solutions integrating databases and archives”.

November 25th, 2014

Participation in the seminar “Cadere nella rete. Archivi, musei e le sfide del web” (“Falling into the net. Archives, museums and the challenges of the web”), held at the Dalmine Foundation.

October 23rd-25th, 2014

Participation in the seminar “La moda in archivio. Seminario per archivisti d’imprese della moda” (“Fashion in the archives: seminar for fashion company archivists”), held at the Florence state archives.

April 22nd – May 20th, 2013

Participation in and speech at the seminar series “Archivi in museo” (“Archives in the museum”), held at the Museo degli Eremitani in Padua.