The group
Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 3600 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands United Colors of Benetton and Sisley.
Communication
Benetton’s “universal” communication has accompanied the Group's global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak.
Social commitment
Benetton Group aims at all times to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. The people – their moral values, daily input and desire to look to the future and be the best – are central to every plan the Group makes and action it takes. Step by step, they are increasingly involved in – and responsible for – a range of issues including identifying areas of excellence as well as areas of possible improvement.
Headquarters
Benetton Group is based in Ponzano, about 30 km from Venice. The Group’s headquarters are housed in Villa Minelli, a complex of 16th century buildings of great historical and cultural interest.
The complex was purchased in 1969 and later restored and modernized by the architects Afra and Tobia Scarpa. The renovation took over fifteen years to complete. Since the mid 1980s, Villa Minelli has been the Group’s base and the nerve centre of its business activities.
Edizione
Edizione S.p.A. is one of Europe’s main holding companies. Entirely controlled by the Benetton family, Edizione pursues an investment policy with an international growth strategy.
The main sectors in which Edizione operates are: transport infrastructure, through a holding in Mundys; digital infrastructure through a holding in Cellnex ; food and beverage & travel retail through Dufry, and manufacturing, through the historic brand Benetton. Edizione also has a presence in the real estate sector (through its subsidiary Edizione Property), and the agriculture and hotel sectors. Edizione holds a portfolio of shares in the financial sector, represented by its holdings in Assicurazioni Generali and Mediobanca.
In 2023 Edizione generated consolidated revenue of Euro 9,5billion, nearly 80% of which came from outside Italy. As at 31 December 2023 our Net Asset Value (NAV) amounts to Euro 11,7 billion.